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100 Verses One Heart - 3/100 Designers



1. Introduce yourself, name, age, what do work as, what do you like to do during your free time?

Hello! I'm Andrew Hochradel. I'm a 25 year old designer working in Southern California. I am the Lead Designer at Sandals Church, Professor of Design history at California Baptist University, and part time freelancer. I am an avid poster collector and have a special place in my heart for Industrial Revolution Era design.

2. Which verse you did? And why? If you could choose to design another verse what would it be (maybe for the 2nd edition for 100verses).

I chose Lamentations 3:30. "The Worst is Never The Worst". It's from The Message and to me, it's the most simple, to the point, and reassuring passage in the Bible. It's a stark and bold reminder that regardless of what's happening, the worst is never the worst. Simple and Succinct. There are no caveats, no exceptions. It is truth with no refuting. If there was a second round, I would need to take some more time to consider, but I would love to do something from Genesis speaking about creation.

3. Tell us the process of doing the artwork for 100verses.
While creating this piece, I knew that I wanted it to be stark and bold. I was intentional about texture to make sure that it looked like it was coming from a broken place and that there was a person behind it. Almost as if someone had printed it on a wall in a cry for reassurance. I wanted it to be a bold reminder that the worst is never the worst and designed it to pay homage to propaganda posters. In my mind, as I was designing, I saw it wheat pasted side by side on a back ally somewhere on a rainy night. I started by creating the type that I was going to use from scratch. I developed a typeface that was just the right amount of wrong. I wanted it to look like some characters didn't quite fit and the spacing and letter sizing was a bit off while maintaining an overall visual balance. After the type was completed, it was texture texture texture. I usually try to avoid color and use different texture densities and values to convey shadows or importance. It was the main goal to be clear and almost a bold punch in the face when seeing the card.


4. What inspires your design?
I'm incredibly inspired by Industrial Revolution Era design. There is something about the raw grittiness of it that speaks to a special broken piece of me. When I design, I really am trying to create a piece in a world that I would love to escape to. I am inspired by short phrases that have a strong and poignant message. The tonal contrast and bold values of working in black and white help to convey a sense of urgency. Some modern day designers that I'm inspired by are Dan Cassaro, James White, and Jon Contino.

5. Where can we find you?
You can find me at andrewhochradel.com. There you can download my typefaces, see my work, and follow me on social media. I'm on almost all forms of social media, but here are the ones to follow. www.instagram.com/andrewhochradel  //  www.dribbble.com/andrewhochradel  //  www.twitter.com/andrewhochradel

6. Other comments or message you would like to share to everyone?
EVERYTHING MUST GO ACCORDING TO PLAN
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